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PartyPoker will try to entrench itself in the Portuguese market
GVC Holdings which owns PartyPoker announced the purchase of the Bet. PT Portuguese gambling brand.
Bet. PT was one of the first companies to entry the newly formed legal online gambling market in Portugal.
In July 2016, the company received a second license for bookmaking activities, and in July 2019, a third license for other gambling activities has been obtained. It is noteworthy that despite such a variety of licenses, there is no online poker among them.
However, it is no longer difficult for Bet. PT to obtain this permission, given their current position in the country's regulated market.
Another question is whether GVC Holdings will use Bet. PT as their Portuguese driver for PartyPoker.
However, it is quite clear that active grind at Party in October is absolutely an EV+ solution: over 60% rakeback, rake races, online series and everything is legal!